Keyword Research = Market Research!
I was recently working on an SEO engagement that began with an extensive phase of keyword research and analysis. As we worked to categorize, organize, and generally make sense of the terms that...
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Another Good Reason To Use The Google Analytics API
The online interface offered by Google Analytics offers a wealth of easily-accessible, business-oriented data and reporting about the usage of your website. But it has it’s limitations. Recently, when...
View ArticleStill Jonesing for Google Caffeine…
Google Caffeine is a major overhaul to Google’s search infrastructure that was announced in August of last year, which aims to deliver faster and more comprehensive crawling and indexing for the Google...
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More Query Data In Google Webmaster Tools!
Big news from Google Webmaster Tools! This month, Google unveiled richer data about the search queries your site is visible for in the Top Search Queries section of Google Webmaster Tools. You can...
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Local Search Optimization: Like SEO, But Different… (Part 1 of 2)
The realm of local search is a burgeoning and rapidly evolving space. And since everyone is local somewhere, it’s a topic worthy of some consideration – whether you’re the mom-and-pop sandwich shop, or...
View ArticleContent and Links: The Building Blocks of Subject Matter “Expertness”
At the end of the day, the goal of SEO is to establish your website as an authoritative “subject matter expert” on the topics and keyphrases you want to target; at least in the eyes of the search...
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Four SEO Killers for the Corporate Enterprise
At Pure Visibility, we’ve worked with SEO clients of all shapes and sizes over the years, but more and more of our work is done on behalf of corporate marketing teams. And even though all of the same...
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Evolve Your Content Optimization and Creation Strategy Using the Google...
What if Google Analytics could tell you every keyword for which your website was in striking distance of a first page or above-the-fold organic placement? Even for keywords you’ve never considered...
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The Customer Journey Brings Focus to Your Marketing Endeavors
Album Art Credit: Columbia Records In this brave new era of marketing, there isn’t a day that goes by without some shiny new marketing “opportunity” coming along and threatening to upend our carefully...
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